I was asked to create a video of a Fanta can with or as a character to go on display in a Mall 'here is my description of the outcome and the result of my interpretation of the brief'.
Imagine encountering a unique display in a bustling mall—a Zany Fanta can animation, showcased on a rotating fan display unit. made for demonstration purposes, this animation features a black background, allowing the Fanta can to appear as if materializing in mid-air.
As the fan unit rotates, the colorful animation of the Fanta can captures attention, offering a playful and engaging experience for passersby. Each frame of the animation is carefully designed to create a sense of wonder as the can seemingly emerges from the darkness.
The magic unfolds as the can appears to zoom in from a distance, performing a quick take before suddenly leaping into the air. Droplets of condensation cascade into the air, adding a touch of realism to the spectacle. The Fanta logo bulges out in fast-paced springing action, snapping back with a shudder. The overlapping action creates a dynamic display, leaving viewers in awe.
After the flurry of movement, the animation returns to its still starting point, ready to loop again as many times as desired. It's a captivating display that not only highlights the Fanta brand but also demonstrates the creative application of technology, leaving a lasting impression on all who witness it.
I hope this description was entertaining it was a great project I only wish i had the footage to show it in action .
To create this piece, I first modeled and animated the can in Cinema 4D. Next, I extracted the label from the original print artwork using Illustrator. To achieve the bulging effect, I created displacement maps and alpha channels. After completing the initial draft, I proceeded to enhance the animation using Apple Motion, applying the earthquake effect, and then fine-tuning it in After Effects, where I added bubbles and a zooming effect. Finally, the animation was exported via Media Encoder.
If you think my services could be beneficial to you, feel free to reach out!
contact
baron.jepson@gmail.com
Fanta Can Animation