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Croxons Saviour of flavour campaign

Saviours of Flavour — Award Recognition

The Croxons “Saviours of Flavour” campaign was awarded Gold at the Global ACE Awards, recognising excellence in creative direction and visual execution within commercial advertising.

See it in context here
https://www.croxsons.com/news/the-saviours-of-flavour/

**Saviours of Flavour — Citrus**
A fresh, citrus-led composition combining lemon peel, barley, and botanicals to express clarity, brightness, and natural flavour.

**Saviours of Flavour — Citrus**
A fresh, citrus-led composition combining lemon peel, barley, and botanicals to express clarity, brightness, and natural flavour.

**Saviours of Flavour — Botanical**
A layered composition of berries, herbs, and spices, conveying depth, complexity, and aromatic balance.

**Saviours of Flavour — Botanical**
A layered composition of berries, herbs, and spices, conveying depth, complexity, and aromatic balance.

**Saviours of Flavour — Fruit**
A vibrant mix of citrus and soft fruits, capturing energy, sweetness, and bold flavour.

**Saviours of Flavour — Fruit**
A vibrant mix of citrus and soft fruits, capturing energy, sweetness, and bold flavour.

**Saviours of Flavour — Berry**
A rich composition of red berries and pomegranate, expressing intensity and depth of flavour.

**Saviours of Flavour — Berry**
A rich composition of red berries and pomegranate, expressing intensity and depth of flavour.

**Saviours of Flavour — Grape**
A refined, wine-inspired composition evoking maturity, balance, and sophistication.

**Saviours of Flavour — Grape**
A refined, wine-inspired composition evoking maturity, balance, and sophistication.

**Saviours of Flavour — Concept**
Initial sketch exploring composition, ingredient flow, and visual direction.

**Saviours of Flavour — Concept**
Initial sketch exploring composition, ingredient flow, and visual direction.